Flexible Electronics News

E Ink Launches Spectra, First True Three Pigment EPD

E Ink technology solves unmet need to include color on electronic shelf labels to highlight promotions, sales and logos

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By: DAVID SAVASTANO

Editor, Ink World Magazine

E Ink Holdings introduced E Ink Spectra, the world’s first three pigment electronic paper display (EPD), featuring black, white and red pigments. Price optimization strategies and adaptable technology are vital to ensuring retailers’ competitive advantage, success and growth. By using electronic shelf labels (ESL) with E Ink’s technology, retailers have the ability to change pricing strategies as needed in real time, allowing them to stay one step ahead of competitors while...

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